09 Dec What inspires us
What started as an icon ended up as an emblem or badge, maybe it is an icon-emblem-badge triumvirate. Irrespective, it has a deep meaning for Sofisa Phillips and our stakeholders.
It took some months to arrive at a finished product but we wanted our icon to portray our infinite mission and as important, what we mean to our clients, our beneficiaries and the communities that we work in. It needed to be a rallying call and represent more than a typical icon. We also wanted it to portray diversity and inclusivity.
In an age of simplicity, how do take all that you stand for and condense it into one striking icon?